We begin by understanding your campaign objectives and expectations such as volumes of people you want to reach and the audience you are trying to engage with.
The planning team will produce a seeding strategy including a mix of free sites and targeted placement along with expected results. Once the plan is agreed your viral manager will look after the end to end process including:
- Executing the plan
- Liaising with the publishers within our network
- Working with your technical teams to set up the campaign tagging for tracking and reporting
- Working with you to interpret the online reporting and analysis
As we are the viral seeding experts, many clients prefer to get us involved at an early stage working alongside their creative and technical teams. This ensures a campaign is designed and structured to be accepted by as many sites as possible, which will ultimately maximise results.
To discuss our approach in more detail contact us