Araldite
Araldite developed a driving game to leverage their sponsorship of the Le Mans 24 hr race and wanted Viralnet to make sure as many people as possible were playing the game before the big event.
The brief was to drive traffic across Europe and beyond with young men being the key audience. We used our network to generate awareness in the key markets of the UK, France, Germany, Italy and Spain - language versions for these markets were developed. Viralnet was given a 6 week window to hit the targets.
Within weeks of the game going live we hit over 800,000 visits with a 50% click-through rate and 60% of traffic came from within the target markets.
You can play the game here - www.aralditerace.com