Panasonic: Viral Video
Christmas is a key sales period for new TV’s and in the run up to Christmas 06 Panasonic wanted to create awareness of their new range of Plasma TV’s.
Achieving cut through in the busy pre-Christmas period was essential and more so with a limited budget. Although the viral film was a bit cheeky it brought to life the key features of the Viera range of Plasma TV’s.
http://www.onlyvieramakesitreal.com
The short film was seeded within our network and also ended up on other leading sites such as YouTube, MySpace, FHM, iFilm and Break.com. Within 2 months of launch the film received over 2m hits.
