Pepsi
Pepsi wanted to engage with its target audience of 18-24 year old consumers and leverage its relationship with Kelly Brook - a tabloid and lads mag favourite. 20:20 wrote and filmed a tongue in cheek, funny video with Kelly, which featured on the Pepsi website.
The film quickly became an internet success after initial seeding Viralnet pushed the content onto all the major video sites and used to Social Media outreach to generate interest and conversation around the content. The results speak for themselves with Over 11 million complete video plays, increased web traffic to 15,000 visits a day and 25 million impressions on Fecebook in one day alone.