Stan James: Viva La Volley
With 2010 World cup looming we thought we would include this hugely successful campaign for Stan James which was regarded by Marketing Magazine as the biggest branded viral of 2006.
This campaign had all of the right ingredients to succeed, great sticky content that kept you coming back again and again, perfect timing around the world cup and carefully targeted seeding with the right audience.
www.vivalavolley.com
The fact that this award winning campaign was played over 20 million times with very little seeding budget just goes to prove that if the content is good enough, and it’s seeded in the right places everyone will want to feature it. This makes our job a whole lot easier.
